I was browsing some much-needed mascara, when I happened upon this purple goddess called 24 Hour Supercurler by Rimmel.

And guess what I thought? It’s Mascara Monday time for our gorgeOUs N&Kers!

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Let’s re-state our review rules:

1. We bought all mascara ourselves (which means nobody is paying us).
2. We wear each mascara for a week.
3. All mascaras purchased were black, and the darkest black they had available.
4. Every mascara used was put on the exact same way, with only two coats. All eye makeup for the comparison pictures was exactly the same.

That’s it…there are no more rules.

Wait…maybe one more…the opinion is ours…take it or leave it. Believe it or not. These are just our 2¢.

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What we want in a mascara

Lasting Curl

Staying Power

Colour

Separation

Volume

Length

Most reviews talk about these 6 points. The first 5 are important to me since I’ve got naturally long lashes².

The problem is that my durn lashes ramrod straight. So, I’ve got to bust out the eyelash curler first¹. Doesn’t matter if it’s a mascara dipped in gold. Without that lash curler, the mascara will not reach its full potential.
Application. So after curling and applying Rimmel London’s 24 Hour Supercurler, I found that the product applied quickly, without much fuss.
Curl power. This product didn’t curl my lashes very much. But, once I cyborg’ed it up¹, the mascara worked well.
Staying power. It lasted quite a while. In fact, I found that I needed to get a Q-tip in there after cleansing to ensure all the product was out. (Lots of other people experienced this as well. See some other reviews.)
Separation. That curved brush is thick and it’s got some junk in the trunk. Angle that brush around & work it for your lashes. As the product has a thin consistency, lashes were separated beautifully with no porridge-y clumps.

Colour. Yep, the colour was “very black”. See Volume as this affects appearance of Colour.
Volume. Oh sigh. Here’s where it falls short. I got length, separation, curl power, colour… do you really need volume, too? Can all 5 equally co-exist in 1 mascara? I layer my mascaras anyways, so I’d just pair it with a volumizer.

Interesting tid bit: Rimmel London gives a dupe on fake lashes here. Did this dupe work for you?Did this dupe work for you?

Would I buy again (Yes!) & would i recommend it?

For newbies this is a good starter mascara.

For the seasoned mascara-ists, you’ll have to pair with a volumizer.

Footnotes

1 Mr Nals calls me cyborg when I’m using the curler. I’ve found that when I put curler under the hair dryer for 2-3 seconds, the curl is intense and adding a good mascara suspends it in curl-perfection.

2 My lashes have lengthened and volumized with EyEnvy eyelash conditioner! Our review is available here.