I was browsing some much-needed mascara, when I happened upon this purple goddess called 24 Hour Supercurler by Rimmel.
And guess what I thought? It’s Mascara Monday time for our gorgeOUs N&Kers!
Let’s re-state our review rules:
- We bought all mascara ourselves (which means nobody is paying us).
- We wear each mascara for a week.
- All mascaras purchased were black, and the darkest black they had available.
- Every mascara used was put on the exact same way, with only two coats. All eye makeup for the comparison pictures was exactly the same.
That’s it…there are no more rules.
Wait…maybe one more…the opinion is ours…take it or leave it. Believe it or not. These are just our 2¢.
What we want in a mascara
Lasting Curl
Staying Power
Colour
Separation
Volume
Length
Most reviews talk about these 6 points. The first 5 are important to me since I’ve got naturally long lashes2.
The problem is that my durn lashes ramrod straight. So, I’ve got to bust out the eyelash curler first1. Doesn’t matter if it’s a mascara dipped in gold. Without that lash curler, the mascara will not reach its full potential.
Application. So after curling and applying Rimmel London’s 24 Hour Supercurler, I found that the product applied quickly, without much fuss.
Curl power. This product didn’t curl my lashes very much. But, once I cyborg’ed it up1, the mascara worked well.
Staying power. It lasted quite a while. In fact, I found that I needed to get a Q-tip in there after cleansing to ensure all the product was out. (Lots of other people experienced this as well. See some other reviews.)
Separation. That curved brush is thick and it’s got some junk in the trunk. Angle that brush around & work it for your lashes. As the product has a thin consistency, lashes were separated beautifully with no porridge-y clumps.
Colour. Yep, the colour was “very black”. See Volume as this affects appearance of Colour.
Volume. Oh sigh. Here’s where it falls short. I got length, separation, curl power, colour… do you really need volume, too? Can all 5 equally co-exist in 1 mascara? I layer my mascaras anyways, so I’d just pair it with a volumizer.
















root and allow for the lashes to be coated well and separated. All the things that I like.
This formula tends to be a bit dry. I find you have to get that wand a good swooshing around the tube to whip it up. If not you may find that it dries out to fast.


Covergirl continue to use. However, the brush itself is odd. The nubs (yes, I am calling them nubs) on the brush are short and it’s not totally clear in the pictures I took, but some are super short. According to Covergirls website it’s a “feather-fan brush” that’s supposed to help coat and separate each lash. But not really.
I just read over some of the reviews on Covergirls website. Needless to say, most people agree with my assessment. One person calls the wand bare, and another person compares the mascara to an old dried out mascara. There are people that do love it though…but I wonder if they have changed their mind after using it for a week or longer.